Springfields Adventure Land Opens to the Public

Springfields Adventure Land Opens to the Public

On Saturday 30th June, Springfields Outlet, the leading shopping and leisure destination in the East of England, will open its highly anticipated new leisure destination, Adventure Land. To celebrate, there will be a full programme of family-friendly activities and entertainment across the weekend.

At 11am, Coronation Street actress, Samia Ghadi, will cut the big red ribbon, officially opening Springfields Adventure Land. The opening weekend will include a whole host of entertainment, with Samba dancers, a steel drumming band, jugglers, stilt walkers, plus face painting and glitter art for kids. Visitors will also be able to meet the brand-new Springfields Adventure Land themed characters, including a JCB transformer, Dino and Goldie from the mini-golf and gold panning attractions. After exploring the new leisure facilities, hungry visitors can head to Springy’s Diner for a chance to taste the brand new American-style menu of delicious burgers, milkshakes and gelato ice cream.


The new Springfields Adventure Land includes the UK’s largest JCB Young Drivers Zone where children will be able to drive around in bright yellow diggers, enjoy the huge JCB slide and scaffold-themed climbing frame and let their imagination take over on a range of other unique interactive play attractions. Families will be able to walk through the trees in the new Tree Top Village which includes 8 wooden towers and a massive 12m² net. Plus, Springy’s Beach offers a sand play area and rock pool water stream all covered by a huge canopy, so children will be able to have fun whatever the weather. Families can try their luck at Dino Golf, with dinosaurs peering around every corner, then pan for gold at Goldie’s Gold Mine. Visitors can ride the miniature railway, aptly named Springy’s Railroad, through the woodland, or the take the over-ground Adventure Land Express train through the scenic, award-winning Festival Gardens. visit springfieldsadventureland.co.uk to find out more information on the attractions, book tickets and view the menu for Springy’s Diner.

Springfields Adventure Land has created a new leisure destination designed to attract greater numbers of visitors from further afield, looking for an enjoyable and memorable day out. It has also created 65 new jobs and locals have been recruited to fill the new roles.

Visiting families can also enjoy the already popular Springfields Outlet, where shops offer up to 75% off everyday prices, as well as a great menu of cafés and restaurants. The line-up hosts over 50 outlet shops including well-known brands such as Radley, Fat Face, Next, Gap, M&S, TM Lewin and Skechers, with more names to be announced.

As well as the new leisure facilities, dining and outlet shopping, Springfields is set within 25 acres of eye-catching, award-winning landscaped gardens allowing visitors to relax and meander through colourful, floral surroundings.

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