The Regional Marketing Team from , publishers of the Lincolnshire Echo and Lincolnshire Live, recently won the gold prize for Marketing Team of the Year along with two silver awards at the British Media awards.
Taking place at the glamorous Hilton Hotel Park Lane, the British Media Awards recognises British and overseas media owners, and celebrates excellence in every area, from commercial to editorial, from digital to print, from advertising to subscriptions.
The Regional Marketing team were recognised for driving efficiency and revenue, as well as harnessing analytics to drive a digital focus in their sales conversations.
Speaking about the win, Nick Copson, Commercial Marketing Director for Reach Solutions, said “This is a fantastic recognition for a team of people from all over the UK who over the last 10 months have worked tirelessly to drive change in the areas of the business they have influence over”.
The Reach Solutions' Content team - Invention - was recognised for its innovation with advertising clients such as Fox TV, UKTV and Cancer Research UK, and for its collaboration with our Editorial teams in integrating commercial and editorial content.
Reach Solutions summer campaign for Halfords took home the award for Best Use of Commercial Data for its forward-thinking use of audience insight in the planning and execution of the project.
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