ChamberConnect: Effective Brand Strategy Workshop

ChamberConnect is a series of interactive virtual events which have been designed to support businesses and their staff through the current Coronavirus crisis and beyond. Funded by Collaboration 4 Growth (C4G)

Dates & times

This workshop is split into two parts, so you will be required to attend both days.

Wednesday 5th May 10:00am – 12:00pm
Thursday 6th May 10:00am – 12:00pm

The world today is full of infinite choices, and many companies waste large amounts of money on marketing.

There are too many stories of new marketing efforts returning little to no results. This leads companies to question the validity of their product/service. But what if it isn’t the product? But rather the perception of how it’s seen and heard?

This is a two-part free webinar delivered by Oliver Taylor of Horizon Brand Consultants who will explore what branding is and why it is vital.

We discuss the impact for businesses of all sizes and scope and how a detailed, dedicated brand strategy can ensure you maximise your business return from consistently engaging your consumers in your story.

We will discuss consumer psychology and how to ensure your products / services are meeting those needs of your target market.

We explore the branding process, giving you an insight knowledge to developing and implementing an effective brand strategy into your business.

Learning outcomes

– Understanding what branding is
– Recognise the importance of branding
– Be aware of the branding process
– Be able to develop & implement a brand strategy

About Oliver Taylor, the owner of Horizon Brand Consultants

After spending several years in the branding industry I had a vision to bring my knowledge to express the importance of branding to the smaller companies to assist them in their growth plans and impart knowledge to avoid common mistakes in the acceleration of their vision.

I have worked with a wide range of bluechip companies, and developed my core skills in the Canadian and US markets, before returning to Lincolnshire to give my home county something back.

Nature is where I feel most at home, and you can regularly find myself and my greyhound, Blue, in the picturesque lake district.

Visit Horizon Brand Consultants

A FREE workshop funded by ERDF Collaboration 4 Growth (C4G project) in collaboration with Lincoln BIG.
This is a FREE workshop for all businesses, however priority will be given to those businesses in the eligible Collaboration 4 Growth areas of West Lindsey, City of Lincoln and North Kesteven.
Only businesses who are both operating and registered within Lincoln, North Kesteven and West Lindsey are eligible to receive up to 12 hours of business support at no cost thanks to the project funding from the European Regional Development Fund.

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