Your crews already send the updates. Updatly keeps the record.

Ask most builders, roofers or groundworkers how they find out what happened on site today, and the answer is the same. A WhatsApp group. Photos, voice notes, a message at half four saying the ridge tiles never turned up.

It works, right up until someone needs to find it again. Three weeks later a customer queries what was done on the Tuesday, and the evidence is buried four hundred messages up a thread, on somebody's phone, in no particular order.

Updatly, based in Spalding, connects to a firm's own WhatsApp Business number and turns what the crew already sends into a dated, searchable record of every job. Photos, who was on site, what got done, what held it up. The office gets a daily and a weekly report it can send straight to a client. Nobody on the tools downloads anything, learns anything, or fills in a form at the end of the day.

"The reason it works is that we didn't ask anyone to change how they work," says founder Alex Feltwell. "Every other bit of software in this industry starts by asking a tradesperson to download an app. He won't. So we stopped asking."

The company is live with UK trade firms today, with ten projects reporting daily and more than forty reports generated automatically.

Joe Bercis of JR Roofing, one of the first firms to use it, says: "Updatly has massively simplified our reporting. Ten projects message in daily, and it does all our end-of-week client reporting automatically."

Updatly starts at £39 a month with a 14-day free trial, and there is nothing to install.

Lincolnshire Chamber members get six months at half price on any plan, if they start before 30 September. Mention the Chamber when you get in touch.

To see it work rather than read about it, send the word issue to 07424 633251 on Whatsapp from your own phone. It will run a real flow back at you in about thirty seconds. Everything else is at updatly.co.uk.