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Read More‘It’s Not a Job’ campaign launched in Lincolnshire to attract more people to Adult Social Care
‘It’s Not a Job’ campaign launched in Lincolnshire to attract more people to Adult Social Care
Lincolnshire County Council support national campaign, ‘Made With Care’ with a local focus.
Lincolnshire County Council are launching a new campaign, ‘It’s Not a Job’ from March 2022 to attract more people to the adult social care profession in Lincolnshire. The campaign, which is being developed by leading marketing and behaviour change agency based in Lincoln, Social Change UK, is taking place in consultation with a network of 12 home care providers across the county.
Cllr Wendy Bowkett, Executive Councillor for Adult Care and Public Health: “Lincolnshire County Council recognise the value that home carers bring in helping our residents live as independently as possible for as long as possible and are proud to be working with Social Change UK to develop and expand the carer workforce in Lincolnshire and showcase the benefits it can bring for those choosing care as a career.”
The initiative coincides with the Department of Health and Social Care’s national recruitment campaign, ‘Made With Care’, which aims to raise the profile of the adult social care sector as a rewarding and stimulating place to work.
The Lincolnshire campaign complements the national efforts by anchoring the message in a sense of place – our beautiful, rural county – and highlighting the benefits to quality of life for carers in the profession. The key messages: ‘It’s not a job, it’s a life’ and ‘It’s not a job, it’s a calling’ draw attention to the benefits of job security, career progression and work-life balance present within adult social care that cannot always be found in other sectors.
38% of the public are estimated to be reconsidering their career goals in response to the pandemic, with a balanced life and greater flexibility featuring among the reasons for wanting to change jobs. An estimated 45% of people are reviewing what “fulfilment” looks like to them and one reason for 40% of the UK workforce wanting to change jobs is a desire for meaning.
For many, a career in home care could be the answer.
A career in adult social care allows people to make a difference to the lives of others whilst still having time for themselves. Care work can be very flexible with work patterns to fit in with a breadth of lifestyles.
Whether needing time to walk the dog in the morning or pick up children after school, flexible working patterns can enable a better work-life balance than the typical “nine to five”.
Roles are also accessible to students studying higher education. The option of zero-hour contracts enables students to return home outside of term time and reduce their regular working hours to fit in with critical study periods. Students studying subjects such as Health or Social Care can enhance their employability in a way that other work typically undertaken by students, such as hospitality, simply cannot.
Prior experience and qualifications are not essential. What is most important is kindness, patience and compassion. Care providers are looking for people with transferrable skills and a good work ethic. Adult social care is very accessible for people looking to return to the workplace after a career break or wishing to transfer from another sector. Carers gain skills, knowledge and qualifications that can see them progress right to the top of the ladder. Job security can be assured in the adult social care sector due to the abundance in job opportunities and roles.
In addition to raising awareness and highlighting the benefits of the sector, the ‘It’s Not a Job’ campaign seeks to simplify the enquiry process for anyone seeking a job in social care. Lincolnshire County Council has a dedicated page on their website for people interested in a career in adult social care.
A single enquiry form on the webpage streamlines the process by connecting jobseekers with the care providers most suited to their location and preferences. Upon completing the short form, one of the county’s homecare providers will be in touch to answer questions and help to find a suitable role.
To find out more about starting a career in care, visit: https://www.lincolnshire.gov.uk/jobs-careers/enquire-career-home-care
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