ChamberConnect: Social Media Advertising Workshop
ChamberConnect is a series of interactive virtual events which have been designed to support businesses and their staff through the current Coronavirus crisis and beyond. Funded by Collaboration 4 Growth (C4G)
Dates & times
This workshop is split into two parts, so you will be required to attend both days.
Wednesday 9th June 10:00am – 12:00pm
Thursday 10th June 10:00am – 12:00pm
During this FREE two-part workshop, Liam Lally of Zaddle will show you how to advertise across some popular social media channels.
In the UK there are over 37 million users of social media which includes Facebook, LinkedIn, Instagram, Twitter, Snapchat, Pinterest, YouTube and TikTok.
With so many opportunities to have your brand seen and reach new audiences, it is more than important than ever to know how to use these to your advantage.
By advertising across these social channels, businesses increase the chances to reach more people, engage with new or existing customers, and convert some of those people into new customers (or build loyalty with existing customers).
Social Ads also offer you the opportunity to move people through your sales funnel, increasing the chances of creating good quality enquiries for your business.
Who should attend
These sessions have been designed for business owners or employees who are part of a marketing team to increase their understanding of paid advertising on social, and the opportunities available to businesses of any size.
What’s covered
– The basics of social media marketing including how to integrate your sales funnel and how to build the audiences
– Choosing marketing objectives that align with your own sales processes, and how choosing these changes the dynamics of your social media campaigns
– Tracking codes available from social media platforms and why these are essential to your Paid Ads on Social success. From these tracking codes you’ll learn about creating custom audiences to fit with your own sales strategy
– How advertising works and what type of ads are available on different platforms, including how to create these ads and how all your campaign objectives, audience choices and ad creatives come together
About the Presenter – Liam Lally of Zaddle
Liam is an excellent presenter with years of experience and knowledge. He delivers both theory and practical training sessions on LinkedIn, Twitter, Facebook, Google+, Pinterest and YouTube, as well as covering social media strategy and metrics for measuring success.
His agency is a Google AdWords certified partner, offering advice, training or management of Google AdWords pay-per-click campaigns. Liam also specialises in search engine optimisation consultancy and training and is a Certified Hootsuite Professional.
Visit Zaddle
A FREE workshop funded by ERDF Collaboration 4 Growth (C4G project) in collaboration with Lincoln BIG.
This is a FREE workshop for all businesses, however priority will be given to those businesses in the eligible Collaboration 4 Growth areas of West Lindsey, City of Lincoln and North Kesteven.
Only businesses who are both operating and registered within Lincoln, North Kesteven and West Lindsey are eligible to receive up to 12 hours of business support at no cost thanks to the project funding from the European Regional Development Fund.
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