Social Change UK sees off leading international brands to claim prestigious National Social Purpose award

Social Change UK sees off leading international brands to claim prestigious National Social Purpose award

Social Change UK emerged victorious at The Drum 2019 Social Purpose Awards last week, seeing off competition from leading international companies including Facebook, Crowdfunder UK, ITV and 23red to receive the award for Campaign of Year (Not-for-Profit).

The Drum’s annual awards for social purpose, which took place in the stunning Café de Paris in London, celebrates businesses who champion change and actively demonstrate how effective marketing can create impact, change behaviour and, ultimately, transform the world we live in. The highly prestigious awards attract a global audience, with some of the biggest names in marketing among the nominations.

Social Change UK, a Lincoln-based social marketing agency specialising in behaviour change and designing campaigns for purpose, were shortlisted for their successful campaign on behalf of ‘Your Sexual Health Matters’ campaign for Derbyshire Community Health Services NHS Trust (DCHS). Their innovative campaign, dubbed ‘Jiggle Wiggle’ by the national media, was designed to encourage residents across Derbyshire to take care of their sexual health. The campaign reached more than one million people in its three-month campaign period, and sparked controversial debate in the national media, commanding a discussion on ITV’s Loose Women, Lorraine and BBC’s Have I Got News for You, as well as appearing in national press across the UK.

The campaign was created using in-depth research, with humour and eye-catching creative. The target audience included hard to reach groups, in particular vulnerable adults, residents over-35, young people who lack confidence, and people who fail to attend appointments – costing the NHS £125 at a time.

The campaign roll-out led to a huge spike in people ordering STI testing kits online, proving that insight driven campaigns can deliver huge results, even on a small budget.

Kelly Hunstone, Chief Executive of Social Change UK, was absolutely delighted with the award recognition, saying: “We are often asked to change the world with little or no money – not an easy task! But we rarely say ‘we can’t do that’, it just means we have to be even more creative! This campaign cost £25k and delivered over £2million in earned media value [and counting!] reaching more than 15 countries around the world.”

“Being a small agency in the Midlands can often mean we are overlooked because of our size and location. We were up against some of the biggest agencies and companies in the world with huge budgets and a workforce of more than 1000. I am so proud of the Social Change UK team for the effort they put into creating impact on this and all of our campaigns.”

This is the second time Jiggle, Wiggle has been nominated for a national award this year. The campaign also made the shortlist for the UK Agency Awards in the Best Not-for-Profit category.

Learn more about the campaign here:

Full list of winners and nominees here:

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