Magna Radio

Magna Radio and Magna Mix are new local commercial radio stations made in Lincolnshire reaching a potential 700,000 listeners across the county on familiar digital platforms.

Magna Radio celebrates Lincolnshire’s people and businesses, amplifies local voices, and strengthens community pride through great music and local stories that make the county unique.

Magna Radio Advertising and Sponsorship

Why advertise on radio?

Radio remains one of the most trusted and effective ways to reach local audiences at scale. Listeners tune in for long periods throughout the day, which helps build familiarity and strong message recall.

Advertising on Magna Radio allows businesses to reach a highly engaged Lincolnshire audience, build brand awareness cost effectively, reinforce messaging through repeated exposure and benefit from trusted local presenters delivering messages in a familiar and credible environment. Unlike digital advertising, radio messages are not skipped, blocked or scrolled past and instead become part of the listener’s day.

Advertising and sponsorship options

Magna Radio offers a flexible range of advertising and sponsorship opportunities designed to suit businesses of all sizes.

On air advertising includes professionally produced radio adverts scheduled across both stations to reach the right audience, with options for short term campaigns or longer brand building activity.

Show sponsorship allows businesses to sponsor specific programmes or shows, with regular on air mentions aligned with trusted presenters and strong association with content listeners return to daily or weekly.
Promotions and campaigns can include competitions, giveaways, event partnerships and branded features, subject to editorial approval.

Integrated packages are also available, combining on air advertising with social media and digital promotion, as well as opportunities to support community initiatives and local events.

Recommended campaign duration

For best results, Magna Radio recommends a minimum campaign duration of four weeks to allow messages to land and build recognition. Campaigns running for six to eight weeks are particularly effective for brand awareness and larger campaigns. Shorter bursts can work well for events or time sensitive offers, however repetition is key to radio advertising success.

Production and creative support

Magna Radio can support advertisers with scriptwriting, voiceovers, studio recording and campaign planning to ensure adverts sound professional, engaging and consistent with the station’s sound.