Lincolnshire based Specky & Ginge LTD gets a LinkedIn boost from Theo Paphitis

A Lincolnshire based firm has received a business boost from Retail Entrepreneur Theo Paphitis. Last week, Emma Watson, owner of Specky & Ginge LTD, commented to Theo on LinkedIn about her business during ‘Small Business Sunday’ and was one of six weekly winners to gain a repost by Theo to his half a million X, 50k+ Instagram and almost 300k LinkedIn followers. The weekly initiative, set up by Theo in 2010, now has over 4,000 #SBS winners and supports small businesses in the UK. 2025 sees the 15th anniversary of #SBS Small Business Sunday, since Theo launched it in October 2010.

Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐shared Emma’s message to his combined 800,000 X, LinkedIn and Instagram followers and as a result, speckyandginge.com has doubled their followers and extra enquiries for their social media marketing services. They are also profiled on the #SBS website (www.theopaphitissbs.com) that is exclusive to all Small Business Sunday winners.

Emma Watson said, “It’s amazing to be acknowledged for the results we get for our clients and to have support from Theo and the #SBS community is so exciting, it’s come at the perfect time as we launch more ways to help small businesses in an accessible and affordable way. Theo has recognised our hard work and helped spread the word about what we do to his following.”

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome Emma and all the new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-post from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Specky & Ginge LTD every success.”

Anyone looking for a re‐post from Theo should post to him on X, LinkedIn or Instagram about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.

For further information, photos and product samples, please contact Emma at Specky & Ginge LTD on emma@speckyandginge.com or call 0330 165 6551.

For further information about Small Business Sunday please visit www.theopaphitissbs.com.