The Rise of Sustainable Packaging Webinar

A FREE webinar to help your business understand the changing dynamics of the sustainable packaging sector, with a focus on the food and drink sector.

Sustainable packaging design has become increasingly important over the past few years, as consumers become more focused on the environment.

Research is finding consumers are now prioritising those brands that are sustainable, transparent and aligned with their core values when making these buying decisions.

Join us for a whistle stop tour of the world of food and drink packaging, the latest innovations and what this means for food and drink producers.

We will be joined by a team of experts who will share their knowledge and experience and also answer those all-important questions for producers.




10am – Welcome Alex Bavin, Select Lincolnshire

10.05 – Paul Jenkins, Founder, ThePackHub – Global packaging trends and the significance of sustainability

10.20 – Michael Bennett, Managing Director, Pelican Communications – Are consumers willing to pay more for sustainable packaging?

10.35 – Professor Wayne Martindale, University of Lincoln – Supporting the local producer

10.50 – Josie Morris, Managing Director, Woolcool – Creating a sustainable solution and the ever-evolving customer base

11.05  – Panel Discussion

11.25 – Wrap Up, Overview and Final Remarks

11.30 – Close

Paul Jenkins, Managing Director, ThePackHub

Paul is an internationally-renowned packaging trends expert. ThePackHub is a leading packaging innovation consultancy helping brand owners, retailers, and packaging suppliers deliver a range of packaging innovation services.

ThePackHub are experts in understanding packaging trends and run a packaging innovation database with over 4,600 initiatives from around the world. They also host packaging conferences, publish packaging reports and offer technical packaging support.

Michael Bennett, MCIPR, Managing Director, Pelican Communications

Over 30 years of experience in journalism, PR and marketing communications working on a wide range of consumer, business-to-business and professional service clients.

His areas of expertise include strategic counsel, media relations, employee communications and media training with a specific focus on the food, environmental and packaging industries.

Josie Morris, Managing Director, Woolcool

Woolcool are a 2nd generation family business, producing insulated packaging using natural materials, namely pure Wool, as a sustainable alternative to Polystyrene.

Founded in 2009 with innovation at the heart of everything they do, this last year saw Woolcool achieve B Corp certification, promoting business as a force for good, an ethos the company is passionate about. Woolcool were the first packaging company of its type to achieve this status in the UK. Josie is an advocate for diversity and the development strong cultures within businesses.

Dr Wayne Martindale FIFST, Associate Professor in Food Insights and Sustainability, at National Centre for Food Manufacturing, University of Lincoln

 Wayne has delivered sustainability research since 1998, starting out as an agronomist for Levington Agriculture he has worked at CSIRO Australia, the EC Joint Research Centre and the OECD Paris.

He leads the Food Insights and Sustainability Research agenda at NCFM, working with food and beverage manufacturers so that we can deliver a carbon neutral or carbon zero food system.  He is a Fellow of the Institute of Food Science and Technology, a science champion for nutrition for the STFC Food+ Network which all support Early Career Researchers. 

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