Podcasting for Business: The How and Why of Podcast Production

Learn the nuts and bolts of podcast production and the skills to host and edit your own in this free full-day interactive workshop.

Adding a podcast to your content marketing strategy has huge benefits for your business. It allows you to cement relationships with your guests and audience, puts you as a thought leader in your industry and impacts the bottom line, sales.

Hosted by the podcast team at eComOne, Carrianne Dukes and Richard Hill, you will learn about the challenges of hosting, producing, editing and promoting your podcast.

By the end of the session, you will leave with ideas and knowledge to publish your own industry-leading podcast on Spotify, Apple, Google and more!

Course content:

● Why you should publish a podcast
● Deciding on the theme and format e.g. interview style, solo or co-hosted
● Equipment: what you need and where to get it from
● How to secure the right guests
● Editing software
● The biggest mistake eComOne made so you don’t have to
● Creating a killer marketing plan to grow your podcast
● Monetising your show
● How to measure success
● Being a better podcast host
● Things they wish that we knew before starting this journey

This podcast is for:

Beginners who want to learn the practical skills to publish their own podcast

Business owners who are interested in the value that podcasting brings to their business

Anyone who wants to start generating income from their podcast

Sponsor/Speaker Details

Richard Hill is the CEO and Founder of eComOne, an eCommerce Growth Agency. He hosts the global five-star-rated podcast where he has interviewed experts in the world of eCommerce. Richard has chatted to merchants that have generated millions in revenue to educate his audience.

Carrianne Dukes is the Marketing Manager and Podcast Producer at eComOne. She finds the podcast guests who feature on the eCom@One With Richard Hill podcast and edits the show from raw files to published episodes. If you have any questions about the podcast process, Carrianne is your person.

After launching eCom@One With Richard Hill in 2020, this podcast has over 100 episodes live and reaches around 50,000 people a month. It has allowed eComOne to build deeper relationships with their partners, listeners and guests, subsequently taking their listeners from prospects to clients.

A FREE workshop funded by ERDF Collaboration 4 Growth (C4G project) in collaboration with Lincoln BIG.
This is a FREE workshop for all businesses, however priority will be given to those businesses in the eligible Collaboration 4 Growth areas of West Lindsey, City of Lincoln and North Kesteven.
Only businesses who are both operating and registered within Lincoln, North Kesteven and West Lindsey are eligible to receive up to 12 hours of business support at no cost thanks to the project funding from the European Regional Development Fund.</span

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