Strengthen export sales by aligning strategy, market targeting, and route-to-market decisions
This virtual workshop will focus on helping businesses strengthen their international sales performance through a more structured and strategic approach.
Selling into overseas markets requires more than simply finding customers. Without the right sales approach, businesses risk targeting the wrong markets, losing margin and missing valuable export opportunities. This session will provide practical guidance on aligning customer targeting, market research, route-to-market decisions and commercial strategy to improve results.
The workshop will help you refine your international sales approach, ensuring it supports sustainable growth and stronger performance in global markets.
This virtual workshop will cover:
• How to develop a stronger international sales strategy
• Identifying the right export markets and customer segments
• Understanding and selecting appropriate route-to-market options
• Improving export sales messaging and positioning
• Aligning pricing, margins and market expectations
• Using market intelligence to support sales growth
• Avoiding common international sales mistakes
Included with the workshop:
• A downloadable copy of the course slides
• Comprehensive guidance notes to support continued learning and contract accuracy
This workshop is ideal for business owners, directors, export managers, international sales teams, commercial managers and businesses looking to grow their overseas sales with a clearer, more structured approach.
Please note as this is an expert-led workshop, which isn’t included within the member free event ticket allocation.
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