How to Drive Results and Increase Your Conversions with PPC

Do you want to find out how to implement Google and Facebook Ads and make them profitable for your business?

Find out what is delivering results right now by attending SEO Traffic Lab’s full training day all about PPC. This full-day event will use real-life examples to show you how to create and manage your Google and Facebook Ads to maximise conversions and increase profitability. 

About This Event

Henry Gill, Head of PPC, manages the team of PPC pros and works directly with key accounts within the agency. He is passionate about the 80:20 approach and will guide you through this process in order to increase your return on ad spend.

Ben Clubley, PPC Account Manager. He knows everything you need to know about Facebook and Google Ads. He will share his expertise on the process and practicalities of creating and managing Facebook and Google Ads for optimum results.


9:30 – 9:45 Introduction and Networking

9:45 -10:30  Fundamentals and Principles of PPC

10:30 – 10:45 Break

10:45 – 11:30 Deep Dive into Keywords and Ad Copy

11:30 – 11:45 Break

11:45 – 12:30 How to Use Settings and Bid Adjustments to Maximise Conversions

12:30 – 13:30 Lunch and Networking

13:30 – 14:15  Remarketing and Management Routine

14:15 – 14:30 Break

14:30 – 15:15 Facebook Ads – How to Create a Campaign and Use Targeting to Maximise your Conversions

15:15 – 15:30 Break

15:30 – 16:30 Summary and Recap

16:30 – Finish


Who Should Attend This Course?

Beginners or Intermediates of PPC


Why Should I Attend This Course?

Run by two experienced PPC practitioners with years of experience in running PPC campaigns for companies.

This event is limited to 6 delegates, so you are guaranteed personal support throughout the day.

Good location in the heart of Lincoln City Centre.

Notes and support material provided

Lunch and refreshments provided

Bring your laptop for a full day of interactive activities!


Contact for more information.

Event Details

Ticket Bookings

We use a third party booking service for our event. To view available spaces and purchase your tickets, please click the button below.

Book Now

Upcoming Events

ChamberConnect: How to Adapt Your PR and Comms Strategy During Coronavirus

ChamberConnect is a webinar series - Carrington Communications discuss PR and comms strategies.

Apr 15th 2020
2:00 pm - 3:00 pm

Virtual Conference app Zoom

Book Your Tickets
ChamberConnect: Growing your Network through LinkedIn

ChamberConnect is a webinar series. Adrian Williams helps you make the most of LinkedIn.

Apr 16th 2020
2:00 pm - 3:00 pm

Virtual Conference app Zoom

Book Your Tickets
Lincolnshire Environmental Awards

The only dedicated environmental awards in Lincolnshire

Jun 4th 2020
7:00 pm - 11:00 pm

The Bentley Hotel, Newark Road, South Hykeham, Lincoln, Lincolnshire, LN6 9NH

Book Your Tickets
Lincolnshire Construction and Property Network June

Monthly networking event for industry businesses. The City of Lincoln Council is our guest speaker.

Jun 16th 2020
12:30 pm - 2:30 pm

Windmill Farm, Whisby Road, Lincoln, Lincolnshire, LN6 3QZ

Book Your Tickets
One Day Exports Programme July

Gain an understanding of the documentary requirements and obligations when exporting from the UK.

Jul 1st 2020
9:00 am - 4:00 pm

Commerce House, Carlton Boulevard, Lincoln, Lincolnshire, LN2 4WJ

Book Your Tickets
Letters of Credit and Getting Paid Training

This one day course will cover every aspect of Letters of Credit.

Jul 14th 2020
9:00 am - 4:30 pm

Commerce House, Carlton Boulevard, Lincoln, Lincolnshire, LN2 4WJ

Book Your Tickets

Join our ever-growing membership base

Become a member
Our Patrons