How to Drive Results and Increase Your Conversions with PPC

Do you want to find out how to implement Google and Facebook Ads and make them profitable for your business?

Find out what is delivering results right now by attending SEO Traffic Lab’s full training day all about PPC. This full-day event will use real-life examples to show you how to create and manage your Google and Facebook Ads to maximise conversions and increase profitability. 

About This Event

Henry Gill, Head of PPC, manages the team of PPC pros and works directly with key accounts within the agency. He is passionate about the 80:20 approach and will guide you through this process in order to increase your return on ad spend.

Ben Clubley, PPC Account Manager. He knows everything you need to know about Facebook and Google Ads. He will share his expertise on the process and practicalities of creating and managing Facebook and Google Ads for optimum results.


9:30 – 9:45 Introduction and Networking

9:45 -10:30  Fundamentals and Principles of PPC

10:30 – 10:45 Break

10:45 – 11:30 Deep Dive into Keywords and Ad Copy

11:30 – 11:45 Break

11:45 – 12:30 How to Use Settings and Bid Adjustments to Maximise Conversions

12:30 – 13:30 Lunch and Networking

13:30 – 14:15  Remarketing and Management Routine

14:15 – 14:30 Break

14:30 – 15:15 Facebook Ads – How to Create a Campaign and Use Targeting to Maximise your Conversions

15:15 – 15:30 Break

15:30 – 16:30 Summary and Recap

16:30 – Finish


Who Should Attend This Course?

Beginners or Intermediates of PPC


Why Should I Attend This Course?

Run by two experienced PPC practitioners with years of experience in running PPC campaigns for companies.

This event is limited to 6 delegates, so you are guaranteed personal support throughout the day.

Good location in the heart of Lincoln City Centre.

Notes and support material provided

Lunch and refreshments provided

Bring your laptop for a full day of interactive activities!


Contact for more information.

Event Details

Ticket Bookings

We use a third party booking service for our event. To view available spaces and purchase your tickets, please click the button below.

Book Now

Upcoming Events

Networking at the Mill and Brewery

Join us for a unique networking experience at Heckington Windmill and the 8 Sail Brewery.

Jul 19th 2024
12:00 pm - 3:00 pm

4 Hale Rd, Heckington, Sleaford, NG34 9JW

Book Your Tickets
Sustainability in Supply Chain

This module aims to develop knowledge and understanding of the impact of freight movement on the env...

Jul 24th 2024
9:30 am - 3:30 pm

Online - Zoom

Book Your Tickets
Lincoln Dining Club

Come and join us at our Lincoln Dining Club. This social event is open to all professionals who want...

Jul 31st 2024
6:00 pm - 8:00 pm

Cognito, 10 Park Street, Lincoln, Lincolnshire , LN1 1UF

Book Your Tickets
Winging It: Networking at RSPB Frampton Marsh

Join us for "Winging It: Networking at RSPB Frampton Marsh" on Wednesday, 7th.

Aug 7th 2024
8:00 am - 10:00 am

RSPB Frampton Marsh, Roads Farmhouse, Frampton Roads, Boston, Lincolnshire, PE20 1AY

Book Your Tickets
Lincoln – People, Planet, Pint: Sustainability Meetup

Pop down to your local People Planet Pint meetup to find more about what's going on locally with sus...

Aug 20th 2024
6:00 pm - 8:00 pm

The Horse & Groom - Pub & Kitchen, Carholme Road, Lincolnshire, Lincolnshire, LN1 1RH

Book Your Tickets
Sunny Side Up

Calling all business professionals! Join us for an exclusive networking event at The Old King’s He...

Aug 22nd 2024
7:30 am - 9:15 am

The Barn, The Old Kings Head Kirton , 28 High Street Kirton, Boston, PE20 1EG

Book Your Tickets

Join our ever-growing membership base

Become a member
Our Patrons