Global Gateway: Empowering Local Entrepreneurs for Global Trade Success

Welcome to Global Gateway: Empowering Local Entrepreneurs for Global Trade Success!

Join us on Tuesday, May 21, 2024 at 9:30 AM, for an exciting event aimed at helping local entrepreneurs succeed in the global market.




Venue: Aura Skegness Business Centre, Heath Road, Skegness PE25 3SJ

Learn from industry experts, network with like-minded individuals, and gain valuable insights on how to take your business to the next level.

Our comprehensive training program is designed to equip participants with crucial digital capabilities, cultural intelligence, and professional development strategies necessary for effective global sales, relationship building, exporting, and market entry.

If you are working with international clients or diverse teams within sectors such as supply chain, logistics, food produce, manufacturing, as well as social care and e-commerce this session is for you.

Whether you’re an entrepreneur, a business adviser, organisation aiming to expand their operations overseas, or an employer seeking to create thriving workplace environment despite cultural differences you can benefit from Global Gateway Programme.

The program will cover the following topics:

• Effective sales techniques tailored for global markets, focusing on increasing customer loyalty and sales success.

• Digital communication strategies across different cultures, enhancing your ability to connect and engage with an international audience.

• Understanding and navigating the complexities of international norms and practices, essential for managing diverse teams and fostering global business relationships.

• Adapting to and thriving in uncertain economic climates, equipping you with strategies for resilience and growth in the global marketplace.

You will learn:

• How to articulate and leverage the value of “Made in Britain” to command a premium in the global market, boosting your international trade prospects.

• Strategies to enhance your sales techniques and digital communication, ensuring effective cross-cultural engagement and increased sales success.

• Insights into international norms and practices, empowering you to manage diverse teams effectively and build strong global business relationships.

• Ways to adapt your business strategies to thrive in uncertain times, fostering resilience and positioning your business for sustained global trade success.

The training sessions will be led by the team at SEMA4: Nigel, an accredited Business Adviser with extensive experience in e-commerce, international trade, and business growth, known for his previous role as Head of E-commerce at HSBC and consultancy for major brands. Iwona, also an accredited Business Adviser and Director, will facilitate, leveraging her expertise in customised cross- cultural communication training programs and her background in management international relations.

This programme is designed to significantly enhance sales and communication effectiveness among local businesses and individuals in the South Holland, Boston, and East Lindsey districts. Essential for those engaging with international clients or managing diverse teams in fields such as supply chain, logistics, food production, manufacturing, social care, and e-commerce. Entrepreneurs, business advisers, organisations looking to grow internationally, or employers aiming to foster a cohesive workplace across cultural divides will all find value in the Global Gateway Programme.

Don’t miss this opportunity to expand your horizons and grow your business on a global scale.

Should you have any questions, feel free to reach out to us at

See you there!

This workshop is funded by the UK Government through the UK Shared Prosperity Fund.

Event Details

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