Social Media 101 Workshop

Do you have a great business and a great website, but feel that it isn’t getting seen by enough people?

This workshop, delivered by Debbie Clarke – UK’s Digital Woman of the Year, will provide you with a whistle stop tour covering everything from:

  • Creating your brand, USP and mapping out your ideal customer.
  • The importance of creating content.
  • Getting started with and email marketing strategy.
  • Telling your story and engaging customers on social media.
  • Effective use of social media – Facebook, Twitter, Instagram and Linkedin
  • Advertising on social media.
  • How to monitor your efforts and the best tools to do this-social media analytics & Google Analytics.

The day will be about learning how to use social media and digital content to build relationships with your potential customers as well as engaging with current ones.

Looking at how to use social media to become more visible and learning how to create content that stops people scrolling past and how to create an effective strategy to measure success.

A FREE Lunch will be provided at the workshop.

Places are limited, please book early.

A FREE workshop funded by ERDF Collaboration 4 Growth (C4G project) in collaboration with Lincoln BIG.
This is a FREE workshop for all businesses, however priority will be given to those businesses in the eligible Collaboration 4 Growth areas of West Lindsey, City of Lincoln and North Kesteven.
Only businesses who are both operating and registered within Lincoln, North Kesteven and West Lindsey are eligible to receive up to 12 hours of business support at no cost thanks to the project funding from the European Regional Development Fund.

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