Export Strategy & Market Entry Training

This virtual workshop will focus on helping businesses build a clear, structured export strategy to support successful international growth.

Expanding into global markets requires more than simply selling overseas. Without a defined strategy, businesses risk entering unsuitable markets, mispricing their products and facing unnecessary compliance and logistics challenges. This session will provide a practical framework to help you identify the right opportunities and approach international expansion with confidence.

The workshop will guide you through the key elements of export planning, ensuring your strategy aligns with your commercial goals, operational capabilities and compliance requirements.

This virtual workshop will cover:

• How to build a structured and effective export strategy

• Identifying and selecting the most suitable international markets

• Conducting market research and analysing demand

• Understanding competition and developing a pricing strategy

• Evaluating route-to-market options, including distributors, agents and direct sales

• Assessing risks and planning market entry effectively

• Aligning logistics, compliance and internal operations with your export strategy

Included with the workshop:

• A downloadable copy of the course slides

• Comprehensive guidance notes to support continued learning and contract accuracy

This workshop is ideal for business owners, directors, export managers, and sales or commercial teams, as well as businesses new to exporting or those looking to expand into new international markets with a more strategic and informed approach.

Please note as this is an expert-led workshop, which isn’t included within the member free event ticket allocation.