Radio Listening Remains Strong Across Lincolnshire as Bauer Stations Reach Over 220,000 Weekly Listeners

Radio continues to be a powerful and trusted medium across Lincolnshire, with the latest RAJAR Q3 2025 results showing that Bauer Media’s stations – Hits Radio Lincs and Greatest Hits Radio Lincolnshire – reach a combined audience of more than 220,000 adults every week.  These figures demonstrate the continued strength of local radio in connecting communities and delivering real results for businesses across the region.    Local Radio with Loyal Audiences  Greatest Hits Radio Lincolnshire reaches 134,000 weekly listeners, who collectively tune in for over 1.1 million hours each week, commanding a local commercial market share of 10.8%. Meanwhile, Hits Radio Lincs connects with 89,000 weekly listeners, who spend a total of 785,000 hours listening, contributing a further 7.6% share of the market.  Together, these Bauer stations engage audiences across Lincoln, Grimsby, Scunthorpe, Boston, and surrounding areas — offering local advertisers access to trusted, high-impact radio environments.    Digital Listening on the Rise  Listeners across Lincolnshire are increasingly tuning in via digital platforms. Across Bauer Media’s UK network, 83% of listening now happens on digital devices — 9% higher than the industry average. Whether through DAB+, mobile apps, or smart speakers, audiences are listening wherever and whenever it suits them, giving local businesses more ways than ever to connect through the power of sound.    Helping Lincolnshire Businesses Be Heard  Bauer Media’s Hits Radio and Greatest Hits Radio brands play an essential role in supporting Lincolnshire’s business community — from tourism and retail to recruitment and hospitality. With creative and data-driven audio solutions, Bauer helps businesses build brand awareness, drive engagement, and deliver measurable results through campaigns that reach real local audiences.    Get in touch with your local Account Manager today:  Peter Taylor 📧 peter.taylor@bauermedia.co.uk 📞 07707285253  Or find out more at: 👉 https://hitsradioadvertising.co.uk/    About Bauer Media Audio  Bauer Media Audio UK is part of Europe’s leading digital commercial radio broadcaster and audio operator. Across Lincolnshire, Bauer operates trusted and much-loved brands including Hits Radio Lincs and Greatest Hits Radio Lincolnshire, connecting audiences through music, entertainment, and local content.  These stations offer local businesses an affordable, measurable, and effective way to reach engaged audiences across multiple platforms — on air, online, and on demand.