Inform your marketing plan by analysing your data

You don’t need to become a data scientist to improve your data intelligence.

However, SMEs do need to understand the fundamental principles of marketing and be able to utilise some key market research tools; not only to garner relevant intelligence to inform their marketing planning but to convert their data into insights.

This free, interactive workshop by BG Futures takes participants through a variety of marketing tools (SWOT, PEST, Competitor Analysis and Positioning and Product Life-cycle) that can be implemented to inform any organisation’s marketing planning.