Social Change UK are finalists in the 2019 UK Agency Awards after their viral ‘Jiggle, Wiggle’ campaign earned them a nomination in the Best Not-for-Profit Campaign category.

The UK Agency Awards celebrate “exceptional agencies, campaigns and talent” across the country and are judged by renowned professionals in marketing, communications, advertising and digital.

The Lincoln-based research and cause marketing agency, which has a reputation for delivering campaigns that produce positive social change and impact, was commissioned in 2018 by Derbyshire Community Health Services NHS Trust (DCHS) to raise awareness of sexual health services in the county. The agency conducted in-depth research and used their findings to create a county-wide campaign to encourage residents to practice safe sex and get tested at one of 11 clinics.

The Your Sexual Health Matters campaign ran from January to April 2019 and targeted young adults lacking confidence, vulnerable adults, residents aged over 35, and people who fail to turn up for NHS appointments – costing the NHS money. The cheekily named ‘Jiggle, Wiggle’ campaign, aimed at residents over 35, went viral and featured on Lorraine, Loose Women and Have I Got News for You.

It also hit headlines around the country and became a national debate over a number of days, featuring on the Mail Online, in the Daily Telegraph and the Guardian, as well as sparking debates on TV talk shows and on Radio Four.

Praise has also been given for how the campaign was able to reach vulnerable adults including sex workers and the homeless, via homeless charities, drug and alcohol outreach, centres and foodbanks.

The campaign led to a 63.7% increase in orders of online testing kits in the first month alone, with an estimated 1 million people across the UK reached by the campaign in under 3 months.

Kelly Hunstone, Chief Executive of Social Change UK, says: “I am immensely proud of our award-winning team. Clients choose us for our unique approach that combines social research, behavioural science and creativity, and for our ability to deliver campaigns that not only capture the public’s imagination but lead to positive social change.”

Founded by Kelly in 2010, Social Change UK has been nominated for 12 awards for their work on tough issues, such as mental health, child sexual exploitation and smoking in pregnancy.

The winners of this year’s UK Agency Awards will be revealed on 19th September at the Montcalm Marble Arch in London.