Tour of Britain Lincolnshire It Starts Here – Business Engagement

To help businesses make the most of the event, Lincolnshire County Council is hosting a dedicated engagement session, offering practical information on how organisations can benefit from the increased visitor numbers, national exposure and economic activity generated by the race.

The webinar will highlight ways businesses can get involved, attract new customers and maximise the commercial opportunities created by this high-profile event. Attendees will also learn how they can contribute to what is expected to be a landmark occasion for Lincolnshire.

As one of the UK’s leading professional cycling competitions, the Lloyds Tour of Britain attracts world-class riders, large spectator crowds and significant media attention. The event’s arrival in Lincoln provides a valuable platform for local businesses to raise their profile, promote their products and services, and welcome visitors from across the country while being part of a major sporting celebration.

This webinar is open to all Lincolnshire businesses and you can secure your place via the ONLINE BOOKING PORTAL. The joining link will be emailed out the morning of the event.