Paid Digital Advertising

Are you looking at Paid Digital Marketing for the first time or are you looking to improve your understanding of it and expand your advertising to different channels.

Join us as we explore all the different types of paid digital advertising and learn how to create effective campaigns that will reach your target audience.

The workshop will introduce you to the world of paid digital advertising looking at search engine marketing, social media advertising and video advertising, as well as how you can use them to achieve your business marketing goals.

Workshop programme will cover:

• The different types of paid digital advertising
• Understanding your customer journey and why search advertising is very different to social advertising
• Creating effective paid digital search advertising campaigns
• An overview of advertising mainly on Google, Microsoft Bing & YouTube
• Different ways to measure the success of your paid digital ad campaigns

Workshop outcome:

• An understanding of the different types of paid digital advertising
• How to create effective campaigns that will reach your target audience
• How to measure the success of your campaign

Who should attend:

New or established business owners or employees who are part of a marketing team who has (or works for) a business who wants to explore the benefits of Paid Digital Advertising used to raise awareness of their business, business services & products.