This summer, families will be able to enjoy an even better day out at Springfields Outlet

The leading shopping and leisure destination in the East of England, will have more attractions, more fun and more shops offering big discounts, it is expected to attract still greater numbers of visitors looking for a memorable day out

The new Springfields Adventure Land will include the UK’s largest JCB Young Drivers Zone, giving children an exciting opportunity to drive around in bright yellow pedal diggers. They’ll also be able to enjoy the huge JCB slide, and scaffold-themed climbing frame, and let their imaginations take-over on a range of unique interactive play attractions. Families will be able to walk through the trees in the new Tree Top Village that has eight wooden towers and a massive 12 sq m suspended net. Also, Springy’s Beach, offering a sand play area and rockpool water stream all covered by a huge canopy, will delight children who will be able to have fun whatever the weather. Families can try their luck at Dino Golf, with dinosaurs peering around every corner, then pan for gold at Goldie’s Gold Mine. Visitors can ride the miniature railway, aptly named Springy’s Railroad, through the woodland or the take the overground Adventure Land Express train through the scenic, award-winning Festival Gardens.

Families visiting Springfields Adventure Land can also enjoy the already popular Springfields Outlet, where stores offer up to 75% off every day prices, as well as a great menu of cafés and restaurants. The new Springy’s American Diner will complement the new leisure development and offer delicious American burgers, fries and shakes, plus a great range of gelato-style ice-cream. Springy’s Diner also has three party rooms, some of the best in the country, for hire for any occasion. With the existing Frankie & Benny’s, Starbucks, Caffé Nero and the Noshery Restaurant, within the Home and Garden Centre, which offers a range of delicious homemade meals and treats with ingredients sourced from local suppliers, there will be plenty of choice for hungry adventurers.

Ian Sanderson, who developed the scheme, now Director of SLR Outlets which asset manages the scheme, said: “We love seeing people enjoying our unique blend of shopping and leisure, but we wanted to create an even better day out for all the family. Springfields Adventure Land, combined with great brands all offering significant discounts, and a wide choice of restaurants and cafés, will give families more reasons to travel from further afield, stay for longer and return more often.”

The Springfields Outlet line-up consists of over 50 outlet shops and includes well-known brands such as Radley, Betty Barclay, Fat Face, Next, Gap, M&S, TM Lewin and Skechers, with more top names planned for 2018.

As a sign of the step change and innovative approach at Springfields Outlet, the visual appeal of the centre has been upgraded, including a new logo, emphasising to customers the progress that has been made for them. A new website, springfieldsoutlet.co.uk, has been created to showcase the new branding and illustrate the high-quality customer experience. Bookings for Springy’s American Diner and its three party rooms can be made on the new Springfields Outlet website.

As well as the adventure area, outlet shopping and places to sit and eat, Springfields is home to 25 acres of eye-catching, award-winning landscaped gardens for visitors that want to relax and meander through colourful, floral surroundings.

Once complete, Springfields Adventure Land will create over 40 new full and part-time jobs. Interested candidates should contact the Springfields information point.