Digital Media Edge are experts in inbound marketing and sales strategy development, execution and optimisation.

Workshop Overview

How does your business drive sales growth in such a fast-changing world ?

In the modern digital environment, it is proving increasingly difficult to reach buyers early enough in their decision-making processes. Buyers and decision makers are more informed, have more market choices and simply getting noticed in such a noisy world, is harder than ever.

So how do you ensure that you stay front of mind, pull in and then nurture relationships with prospective buyers ? Social Selling is the answer.

In this dynamic workshop we will introduce you to the concept of social selling, why it is the most effective sales approach for you to leverage and a powerful three stage system that will guarantee success for your sales growth. If you own a business, run a sales team or work in sales, then this workshop is perfect for you.

Social Selling is a simple process with many moving parts that will allow you to develop relationships with decision makers and buyers through social networks.

We’ll be covering:

  • Selling in a fast-changing digital world.
  • What is social selling ?
  • Which social media platforms do you need to focus on ?
  • The power of BRAND in developing real influence and authority in your industry.
  • What is your ‘Social Selling Index’ ?
  • How to use the FEED approach to fill your sales pipeline with the right prospects.
  • Developing a daily social selling routine.
  • Measuring your social selling approach – The business context and ROI from social activity.
  • Optimising your social selling activity.
  • Using SCALE to drive growth.
  • Aligning and integrating sales and marketing activity to ensure success.
  • Your blueprint for social selling success.

FAQs

Who is this workshop for?

Despite the title, this event isn’t just suitable for marketers. A well-executed social selling strategy is a team effort, making it relevant for senior management, marketing, sales and support teams.

Do I need any existing knowledge to attend?

No. This workshop delivers an overview of the fundamentals of social selling before diving into the finer details. 

Will this be a sales pitch?

No. The aim of this workshop is to deliver a high-quality learning experience for those attending and arm you with the knowledge you need to start tackling social selling either on your own or with the help of a partner agency.