Digital Media Edge are experts in inbound marketing and sales strategy development, execution and optimisation.

Workshop Overview

Inbound marketing is well established as being the most customer-friendly and effective method of promoting your business online. On average it generates 3x as many leads as traditional marketing and costs 62% less per lead!

With over 92% of all buying decisions beginning online (94% for B2B purchases), it’s undeniable that the way people and companies make buying decisions has changed dramatically in the digital age. People no longer want to be told what to buy and when to buy it and are shunning companies whose marketing messages take the ‘hard sell’ approach.

Inbound is an alternative form of marketing that focuses on attracting prospects to your brand holistically before delivering personal, timely and relevant information that leads them closer to a purchasing decision.

In this dynamic, activity-driven, FREE workshop we’ll teach you the basics of inbound marketing, how to plan your own inbound strategy and the tactics you need to start using it for yourself and your business.

We’ll be covering:

  • What is inbound and why should you use it?

  • How has the way people make purchasing decisions changed?

  • Building and optimising a buyer’s persona – ACTIVITY

  • How to create content that attracts, engages and delights your audience

  • Using social media to reach your ideal audience

  • The three-step process to converting inbound visitors – ACTIVITY

  • Nurturing your leads until they’re ready to buy

  • Making inbound marketing work for you

FAQs

Who is this workshop for?

Despite the title, this event isn’t just suitable for marketers. A well-executed inbound marketing strategy is a team effort, making it relevant for senior management, marketing, sales and support teams.

Do I need any existing knowledge to attend?

No. This workshop delivers an overview of the fundamentals of inbound marketing before diving into the finer details. If however you’re interested in reading up on inbound before the event, our ultimate guide to inbound marketing is well worth a read.

Do I have to have HubSpot or another inbound marketing tool?

No! The session is open to anyone looking to learn about the fundamental principles of inbound marketing and will focus on overarching strategy and tactics rather than individual implementation using specific software or tools.

Will this be a sales pitch?

No. The aim of this workshop is to deliver a high-quality learning experience for those attending and arm you with the knowledge you need to start tackling inbound marketing either on your own or with the help of a partner agency.