Delivering Effective PR Workshop - by Shooting Star

A 2 day workshop funded by Collaboration 4 Growth, held at Gainsborough Golf Club, and presented by Chamber members Shooting Star.

Workshop dates:
PR Workshop Day 1 – Tuesday 4th June
PR Workshop Day 2 – Tuesday 11th June

Delivering Effective PR
Think you’ve got nothing to shout about? Think again! Every business no matter how small has a story to tell and we can show you how to tell it for maximum impact. Whether you’re celebrating a significant milestone, recruiting more staff or rolling up your sleeves for charity, we will teach you how to get the recognition you deserve.

The workshop will look at how to build relationships with the media and generate positive news coverage for your business. We will show you how to research, write and issue releases to targeted media as well as how to pitch your stories to journalists.

PR is also about avoiding and handling bad publicity. As well as highlighting positive PR opportunities we’ll teach you how to spot potential bad news stories within your business and how to mitigate them. We’ll also cover the importance of having an integrated approach to your communications strategy and help you identify your target audiences and how to reach them both on and offline.

Key areas covered
• What is PR?
• Define your proposition
• How to create a PR Plan
• Key Messages
• Define your audiences
• Media Relations – five top tips
• Writing a news release – what is news?
• Social media - which platform to choose
• Crisis communications
• Measuring success

8.45am – Arrival and refreshments 
10am – Morning Break
12pm – Lunch
2pm – Afternoon Break
4.30pm – Workshop Concludes

This is a FREE workshop for all businesses, however priority will be given to those businesses in the eligible Collaboration 4 Growth areas of West Lindsey, City of Lincoln and North Kesteven.

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