Search Engine Optimisation

Activity type: Action Planning Workshop
Wednesday 13 October 2010
9.00am - 4.00pm

Search Engine Optimisation (SEO) is one of the most important aspects of Internet marketing for small and medium sizes businesses; when done right, it provides the most cost-effective means of getting website visitors. SEO is centred around ensuring that your website’s content is created and structured in such a way as to be both visually appealing whilst including the factors that are crucial if your website is to be listed highly on the major search engines.

This one-day action planning workshop will guide you through the most important principles of SEO.

Workshop programme in detail:

The importance of search marketing
How search engines work
Researching and using your key phrases
Competitor research
Key elements of web pages for SEO
The truth about meta tags
The importance of ‘content’
Identifying and avoiding ‘road blocks’
The importance of links to your website
Search engine and online directory submissions
Monitoring your website’s ‘visibility’
Emerging search engine trends

Who should attend?

This workshop is aimed at business owners, marketing managers, web developers and those individuals who are responsible for developing or implementing their business’ online marketing strategy. For individuals who already have prior SEO knowledge the Advanced SEO workshop may be more appropriate.

Non-attendance: Demand for places on eBusiness events is extremely high. Should you fail to attend without providing at least 5 working days cancellation notice in writing, or send a substitute from your own organisation, we reserve the right to charge your company an administration fee of £50 + VAT which will be collected by the Host Organisation detailed below.