Planning a Successful Website - Lincolnshire Chamber of Commerce and Industry, UK

Getting the right mix for your website is a tricky task – it has to say the right things about your company, deliver the information visitors are looking for, work properly on all the different systems it might be viewed on, and get a high ranking in the search engines. Meanwhile, it must be accessible to people with disabilities and easy for you to manage and maintain.

The key to a successful website is to plan ahead, armed with the knowledge of best practice in web design and the pitfalls to avoid. Whether you are looking to develop a full online e-business or simply wishing to market your products and services on the Internet, this one-day workshop covers an extensive array of web design topics and gives you the tools to tackle your existing site or provide a detailed brief to a web designer.

Workshop programme in detail:

• The basics
• Graphic design and page structure; what makes a good looking website that sells?
• Web standards and technologies; the benefits of adhering to standards
• Getting the right content; what your visitors will respond to
• Site structure, navigation design and usability; organise your site and make it easy to use
• Content management and databases; take control of your website
• Accessibility for users with disabilities; complying with the Disability Discrimination Act
• Search engine requirements; make sure your site is search engine friendly
• Creating a brief for web designers; make sure you get what you want!