Advanced Search Engine Optimisation & Web 2.0 - Lincolnshire Chamber of Commerce and Industry, UK

The basics of search engine optimisation (SEO) are now well-known – research your key phrases, optimise your pages and obtain as many links as possible. As the online marketplace gets increasingly competitive, site owners are looking for both the edge in accepted techniques and new methods of online marketing.

This one-day workshop is designed to provide you with the information to take your SEO activities to the next level and leverage the opportunities offered by so-called Web 2.0 sites. You will be expected to understand and be using SEO activities already, such as keyword research, on-page optimisation and link building. The session will give you new techniques to apply to these activities, along with ways to use other websites to your advantage.

Workshop programme in detail:

Site structure:
How to optimise your link juice for higher rankings

Important HTML:
The page elements to focus on for maximum benefit

Website features the search engines love:
How to get the search engines to visit your site more regularly and rank you higher

How to find and get links:
The best ways to approach other webmasters

Linkbait:
Creating website content to generate links

Social media optimisation:
How to get the best results from tagging and social bookmarking sites

Other sources of links:
From free directories to paid placement

Leveraging other websites:
How user-generated content on other websites can directly benefit yours

Optimising for new types of search:
Local search, product search, maps